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Category Archives: startup culture


The Rise of the High-Minded Startup

Ello’s manifesto is the key to understanding its relative success, and how it has managed to sign up hundreds of thousands of users despite offering a wafer-thin feature set. Read more »

Silicon Valley will eat itself

At a certain point in the lifespan of any subculture, fiction and reality start to blur. Members of the subculture begin to model their character and appearance on the idealised representations of themselves they read about or see on screen. Read more »