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Category Archives: Humans of New York


Click trick: the blog-to-book phenomenon

Back in the early 2000s, a twenty-something New Yorker with a soul-crushing secretarial job suddenly started living every blogger’s dream: she scored a publishing deal to turn her popular food blog, The Julie/Julia Project, into a book. The result, 2005’s Julie & Julia: 365 Days, 524 Recipes, … Read more »