There’s nothing like the hospitality of a food blogger on an autumn eve. Cradling a little glass bottle of chinotto in my gloved hands, I spoke to Rachael Kendrick of Thus Bakes Zarathustra, Motor Coconut, The Vine (click on that last one for sure – I ate of that cake, people) about blogging and social media. We leapfrogged from how blogging and her PhD research on obesity interact to the ethical concerns of Twitter, how to manage attention with all the stimulation that social media offers us, Masterchef (of course) and the wild and woolly issue of how to monetise a blog.

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Music is by Pompey.