Mad Men was the first television series to be produced by the US cable station American Movie Classics (AMC). Until the series launched in 2007, the network was known to viewers mostly for its reruns of old films. When it debuted, a reviewer at the Los Angeles Times, Mary McNamara, provided readers with a two-line gloss on the show that emphasised its appeal as a rerun of the pop- culture past:
Set in a Madison Avenue ad agency in 1960, Mad Men has the storied look of The Apartment, Bewitched and a retro boutique all rolled into one. Men in slim suits and white shirts, women in pointy bras and sweater sets, all sideways smiles and white hip patter amid the rattle of ice cubes and the tiny clatter of lighters.
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